Igness, Inc. (headquarters: Yokohama, Kanagawa; Representative Director and CEO: Takuma Ogura; hereinafter "Igness"), which drives AI-native transformation for enterprises, today announced the launch of Blaze, a new admin-focused AI agent for Agentforce. Blaze is an installable application that completes object and field creation, flow building, and agent construction through dialogue — a broad set of capabilities that system administrators need to do their jobs. With Blaze, customers can carry out the work required to build and run Agentforce 360 Platform conversationally.
Agentforce is an enterprise-grade digital workforce platform that augments teams with trusted, autonomous AI agents across business workflows. It offers a complete toolset for building and customizing AI agents, plus a library of pre-built skills spanning sales, service, marketing, commerce, MuleSoft, Tableau, Slack, partners, and more.
With Blaze, customers can complete admin tasks — environment setup, error investigation, and the like — that used to take hours or days, in just a few minutes.
About Blaze
Blaze is a next-generation AI operations application that lets you automatically generate and apply Salesforce maintenance and implementation work (field creation, layout edits, flow building, Apex generation, error investigation, Agentforce construction, and more) simply by conversing with AI.
Automatically generate and apply Salesforce configuration through conversation alone.
Website: https://igness.ai/blaze
Background
In Japan, DX initiatives have led to a surge in Salesforce adoption. At the same time, shortage of admin talent, person-dependent configuration work, and the burden of maintaining custom designs per customer have all become pronounced.
Salesforce configuration in particular spans "field creation → page layout editing → permission set tuning → flow building → Apex implementation → change set creation" and demands both deep expertise and hands-on implementation skill. Through our Salesforce consulting and maintenance services, we have long grappled with the challenge of Salesforce setup, error identification, and person-dependent operations. Blaze is the result — a product that tackles the underlying burden of construction and operations by "turning the Salesforce admin into AI."
What makes Blaze AI Salesforce Admin different
1. Everything from fields and objects to flows and agents, in conversation alone
Users simply issue instructions in chat, and Blaze investigates and understands the current Salesforce environment before applying changes. It creates and edits fields, objects, flows, Apex, and agents. You can also upload specs and requirements documents — Blaze understands them and applies the relevant changes in Salesforce.
2. Automatic build reports and environment assessments
Results of environment setup and investigations can be generated as reports and shared internally or externally. For example, the fields and flows created during Agentforce setup are instantly documented — ready for internal review, client reporting, or knowledge sharing with other agents. This simultaneously improves visibility of the build process and its quality.
3. Effortless dashboards over real data
Beyond configuration, Blaze can also generate dashboards from record data. Say "Build a canvas dashboard of last month's trade show leads," and Blaze searches the relevant records, autonomously pulling the necessary fields like status and rank. Finished dashboards can be shared within the organization with a password.
Product overview
Comment from Takuma Ogura, Representative Director and CEO of Igness, Inc. / Blaze product lead
Salesforce administration is a critical area that underpins business growth, yet it has always been tedious, time-consuming, and dependent on specific individuals. Blaze is an AI product that realizes a world where "your own Salesforce admin is always on hand." We aim to bring AI-native Salesforce operations to every organization.
Comment from Salesforce
Atsusuke Urano, Executive Officer and Senior Vice President, Alliance Business Unit, Salesforce Japan Co., Ltd., said: "Blaze embodies Igness's commitment to empowering customers and guiding them to resolve their specific business challenges. Agentforce continues to evolve and expand, and we look forward to seeing what Igness customers achieve as they experience its value."
Additional resources
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About Igness, Inc.
Igness, Inc. is an AI-native company that leverages deep CRM expertise and generative AI to solve digital challenges facing enterprises. Our products transform customer and employee experience through AI agents.
