Igness, Inc. (headquarters: Yokohama, Kanagawa; Representative Director and CEO: Takuma Ogura; "Igness"), which drives AI-native transformation for enterprises, today announced the launch of Igness LAMP on Salesforce AppExchange, the leading enterprise marketplace for partner apps and experts. Customers can now directly integrate LINE Official Account with Salesforce, delivering AI-agent-powered customer engagement, nurturing, and data integration in an integrated way. Igness LAMP is a Salesforce-native LINE integration designed to bring AI much closer to frontline customer interactions.
Directly integrated with Salesforce, Igness LAMP is now available on AppExchange.
What Igness LAMP offers
Many companies face common challenges as customer service and marketing via LINE Official Account become person-dependent:
- LINE friend data sits outside of Salesforce
- Inquiry handling is manual and operator-dependent
- Broadcast and campaign performance is hard to measure
Igness LAMP connects LINE Official Account with Salesforce to enable AI agent interactions, mass broadcasts, and visibility into customer behavior — all grounded in your customer data. By connecting to Salesforce customer data and business processes, you can design and operate an end-to-end customer experience spanning marketing, support, and sales.
Sales and marketing teams
LINE customer activity is automatically synced into Salesforce, enabling AI-agent-driven nurturing and messaging tailored to each customer's situation. Campaign results are visible in Salesforce and can be used to iterate on strategy.
Customer support teams
AI agents handle common inquiries and first-line support, automating responses and leveling quality. Cases that need human attention are managed in Salesforce, with all history in one place.
Igness LAMP features
The main capabilities are "the LINE × Salesforce integration foundation," "AI agent interactions," and "visibility and analytics for customer touchpoints."
LINE × Salesforce integration foundation
Friend information, message history, and customer attribute data from LINE Official Account are synced to Salesforce. Because this data is linked to existing Salesforce records, you can manage history and design campaigns at the individual-customer level.
AI agent interactions
Leveraging data and workflows already in Salesforce, AI agents deliver automated replies and guided experiences on LINE. You can configure branching logic and human escalation to enable people and AI to collaborate.
Broadcasts, measurement, and analytics
Broadcast results can be aggregated and analyzed in Salesforce. Based on open rates and engagement data, you can iterate on campaigns and plan the next move.
Comment from Igness
Ryo Eguchi, Director and COO of Igness, Inc., and Igness LAMP product lead, commented:
"Igness LAMP was built to transform customer touchpoints by using AI to connect LINE — the channel closest to everyday life — with Salesforce. By offering it through AppExchange, we believe more customers will be able to start AI-powered customer engagement quickly, while continuing to leverage their existing Salesforce environment."
Comment from Salesforce
Atsusuke Urano, Executive Officer and Senior Vice President, Alliance Business Unit, Salesforce Japan Co., Ltd., said: "We welcome the addition of Igness LAMP to AppExchange. Connecting LINE and Salesforce through AI accelerates customers' business transformation. AppExchange is constantly evolving to connect customers with apps and experts that fit their business needs."
Salesforce, AppExchange and related marks are trademarks of Salesforce, Inc.
About Salesforce AppExchange
Salesforce AppExchange is the world's leading enterprise cloud marketplace, empowering companies, developers, and entrepreneurs to build, sell, and grow in entirely new ways. Since launching in 2006, AppExchange has hosted listings from more than 8,000 partner apps and certified consultants, with more than 13 million customer installs, connecting customers with install-ready and customizable apps and certified consultants to solve any business challenge at any size.
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About Igness, Inc.
Igness, Inc. is an AI-native company that leverages deep CRM expertise and generative AI to solve digital challenges facing enterprises. Our products transform customer and employee experience through AI agents.
